User Testing & Feedback

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Ensuring Seamless Usability

A design is only as good as its real-world performance. Macdosoft’s user testing and feedback services validate your UI/UX through rigorous testing, ensuring interfaces are intuitive, efficient, and delightful for your audience.

What We Deliver

Usability Testing – Observing real users interacting with your design.
A/B Testing – Comparing design variations for optimal performance.
Feedback Surveys – Collecting user opinions on functionality and aesthetics.
Heatmaps & Analytics – Tracking clicks and navigation patterns.
Accessibility Testing – Ensuring compliance with WCAG standards.

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Our Approach

Test Planning – Defining goals, user groups, and metrics.
Recruitment – Sourcing representative testers or using your audience.
Testing – Conducting moderated or unmoderated sessions.
Analysis – Synthesizing feedback into actionable insights.
Iteration – Recommending design tweaks for maximum usability.

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Technologies & Tools

Testing Platforms – UserTesting, Lookback
Analytics – Hotjar, Crazy Egg
Accessibility – axe-core, WAVE
Survey Tools – Google Forms, Qualtrics

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Client Benefits

User Satisfaction – Designs that reduce frustration and boost engagement.
Conversion Gains – Optimized flows increase conversions by up to 15%.
Accessibility – Inclusive designs expand your audience.
Data-Driven – Feedback ensures designs meet real needs.

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Case Study

For a travel booking platform, our usability testing identified navigation issues, leading to a redesigned menu that improved booking completion rates by 25% and reduced support queries by 10%.